Taiyang Identity

Identity for Taiyang Integrated Health, a Chinese medicine office. The mark is inspired by ancient Chinese stamps (called chops). The round shape fitted Chinese medicine's key concepts such as balance, harmony, eternal flow of energy etc. better than the traditional rectangle, being more symmetrical. The interlaced letters in the monogram represent how, according to Chinese medicine, all the parts of the human body and their wellbeing are connected and depend on eachother.

BrandingGraphic Design

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